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Evolution (Ayumi Hamasaki song)

"Evolution"
Evolution (Ayumi Hamasaki single - cover art).png
Single by Ayumi Hamasaki
from the album I Am...
Released January 31, 2001
Format JPNCD Single
United StatesDigital Single
Genre
Length 1:02:02
Label Avex Trax
Writer(s)
Producer(s) Max Matsuura
Ayumi Hamasaki singles chronology
"M"
(2000)
"Evolution"
(2001)
"Never Ever"
(2001)

"Evolution" is a song recorded by Japanese recording artist and lyricist Ayumi Hamasaki, released on January 31, 2001 as the second single from her fourth studio album I Am... (2002). Influenced by the September 11 attacks in New York City and Washington D.C. in North America, Hamasaki sought a new inspiration for her then-forthcoming album; instead of writing songs about confusion, loneliness and love like her previous efforts, she was encouraged to engage in more peaceful and worldly themes. This resulted in several songs on I Am..., including "Evolution".

"Evolution" is a pop rock song that utilizes other genres including alternative rock and pop ballad. The song was fully written and composed by Hamasaki herself, under her penned alias Crea. Lyrically, the song talks about happy and sad moments in life. Upon the song's release, "Evolution" received favorable reviews from most music critics who commended the song's musical production and lyrical content, while some criticism was pointed against the vocal delivery.

Commercially, the song was a commercial success. The song peaked at number one on the Oricon Singles Chart, making it her eighth number one single. After selling over 950,000 units in Japan, the song was certified million by the Record Industry Association of Japan (RIAJ) for shipments of one million units. The song has sold over one million units worldwide. An accompanying music video was shot by Wataru Takeishi for the single version, which featured Hamasaki inside a televised studio, singing and dancing in front of a live band.

On New Years Day 2002, Hamasaki had released her fourth studio album I am.... During the album process, Hamasaki had learnt about the breaking news off the September 11 attacks in 2001, that had hit New York City and the Washington, D.C., metropolitan area. The attack itself had killed over 2,996 people and caused at least $10 billion in property and infrastructure damage. Because off this, Hamasaki had sought a new inspiration for her then-forthcoming album; instead off writing songs about confusion, loneliness and love like her previous efforts, she was encouraged to engage in more peaceful and worldly themes. The response was positively received from the Japanese audience and became successful in her native Japan, selling over 2.3 million units in Japan and was certified triple million by the Recording Industry Association of Japan (RIAJ) for shipments of three million copies.


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