Never End (song)
| "Never End" | ||||
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| Single by Namie Amuro | ||||
| from the album Break the Rules | ||||
| Released | July 12, 2000 | |||
| Format | CD Single | |||
| Recorded |
The Hit Factory TRUE Kiss Disc Record One ajima studio On Air Azabu Studio Guillaume Tell Stanley House |
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| Genre | J-Pop | |||
| Length | 25:04 | |||
| Label | Avex Trax | |||
| Songwriter(s) | Tetsuya Komuro | |||
| Producer(s) | Tetsuya Komuro | |||
| Namie Amuro singles chronology | ||||
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"Never End" is Namie Amuro's 16th single on the Avex Trax label. The single was made specifically for the G8 Summit that took place in Okinawa, Japan that year. Released in July, the song debuted at #2 becoming Amuro's 16th consecutive top 10 solo single. This was Namie's last single to debut with over 100,000 copies in sales until 60s 70s 80s in 2008. It was certified double platinum for 800,000 copies shipped to stores.
The song was commissioned by late Prime Minister of Japan, Keizo Obuchi, who personally asked Tetsuya Komuro to write it for the event. Obuchi stated to Komuro "I want you to write a song that will be loved by many people, a song that gives us a vision of harmony and interaction in the world in the 21st century" . Komuro agreed to do the song and began a process to get to know Okinawa and its music visiting the country time and time again.
In an interview with Time Asia, Amuro stated that she had been asked to sing at the summit by Obuchi at a party during November or December which had occurred after Komuro had already been asked to write the song. As the song itself, Amuro stated in the same interview that she felt the song had many meanings and that people would have their own interpretations of it.
"Never End" was used as the theme song to the Kyushu-Okinawa Summit 2000. On July 22, 2000, Amuro and Komuro performed the song at a reception for the event in front of several world leaders including Bill Clinton, at that time the President of the United States.
A portion of the proceeds from the sales of the single were donated to the Japanese chapter of UNICEF.
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