60s 70s 80s
| "60s 70s 80s" | ||||
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| Single by Namie Amuro | ||||
| from the album Best Fiction | ||||
| Released | March 12, 2008 | |||
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| Label | Avex Trax | |||
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| Namie Amuro singles chronology | ||||
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60s 70s 80s is a triple A-side single, Namie Amuro's 33rd solo single under the Avex Trax label. It was released in CD and CD&DVD formats on March 12, 2008, 11 months since her previous single "Funky Town", and nearly nine months after her successful album Play. This single continues her successful comeback, as it had her highest first week sales since 2000's "Never End" even at a time when CD single sales are dramatically decreasing. It became her first #1 since 1998's "I Have Never Seen", and her highest selling single since "Never End".
"60s 70s 80s" is the 33rd single and the first triple A-Side single released by Amuro Namie, and contains a total of three songs, "New Look", "Rock Steady", and "What a Feeling". Each of these three songs is used in a massive campaign ad for Vidal Sassoon's latest shampoo and conditioner products. In addition, each song represents a certain time period starting with the 1960s, then 1970's, and finally 1980's.
The first song, "New Look", represents the 1960s and features a sample from The Supremes's "Baby Love". Like many of her other single songs, this song is produced by T.Kura and Michico. "Rock Steady" represents the 1970s and features a sample from Aretha Franklin's song "Rock Steady". It is produced by Michico and Muro, whose last working with Namie was during her Suite Chic project. The last song, "What a Feeling" represents the 1980s and features samples from Irene Cara's "What a Feeling", which was used as the theme for the 1983 film Flashdance. Shinichi Osawa and michico worked on the production of "What a Feeling".
Namie first performed these songs on January 17, 2008 in front of a selected audience of 150 people. Her second official performance of these songs is in the second leg of her tour PLAY More 07-08. The promotional videos of "New Look" and "Rock Steady" were released in January, with the video for "What a Feeling" premiering on March 1 on MTV.
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