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Murda 4 Life

Venni Vetti Vecci
A sepia-colored album cover. On the lower part of the cover, the upper torso of an African American man is seen. His head is turned upward, eyes closed and hands clasped together. On the upper part of the cover, behind the man, stands a white statue of Jesus Christ, with its arms stretched outward, with its palms facing upward. In the center, it reads "Ja Rule" in all capital letters.
Studio album by Ja Rule
Released June 1, 1999
Recorded 1998-99
Genre
Length 76:17
Label
Producer
Ja Rule chronology
Venni Vetti Vecci
(1999)
Rule 3:36
(2000)Rule 3:362000
Singles from Venni Vetti Vecci
  1. "Holla Holla"
    Released: March 2, 1999
  2. "Daddy's Little Baby"
    Released: June 13, 1999
  3. "Kill 'Em All"
    Released: July 22, 1999
  4. "Murda 4 Life"
    Released: October 2, 1999
  5. "It's Murda"
    Released: December 21, 1999

Venni Vetti Vecci is the debut studio album by American hip hop recording artist Ja Rule. It was released on June 1, 1999, by Murder Inc. Records and Def Jam Recordings. The album title alludes to the Latin phrase "veni, vidi, vici", meaning "I came, I saw, I conquered". The album was the first release on the label. It was certified platinum by the Recording Industry Association of America (RIAA).

In 1995, Ja Rule was one of the first artists to be featuring on Mic Geronimo's "Time to Build". He then formed a group named "Cash Money Click" with his friends. The group then signed a deal to TVT Records. Under their association to TVT Records, the group has recorded two of their albums, releasing one single, before they're been dropped from the label. Ja Rule called it a "bullshit deal" as TVT, withheld the publishing royalties of the recorded material. While working as an executive producer for Def Jam, a record producer Irv Gotti was hired as A&R and convinced Ja Rule to signed a deal with the label.

Russell Simmons (who was the founder of Def Jam, CEO and a mentor for American rapper named Gotti) then decided to give Gotti from the label what he wanted it for so long. In 1997, Murder Inc. Records was founded by promoting and marketing Ja Rule, which places him on these songs among the artists with Jay-Z, LL Cool J, DMX, Method Man and Redman. Due to Ja Rule's exceptional performances on these songs, according to Def Jam; the representatives from the label it gave this album a release date.


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