"Holla Holla" | ||||
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Single by Ja Rule | ||||
from the album Venni Vetti Vecci | ||||
Released | March 2, 1999 | |||
Format | ||||
Recorded | 1998 | |||
Genre | East Coast hip hop | |||
Length | 4:24 2:55 (remix) |
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Label | Murder, Inc., Def Jam | |||
Writer(s) | Jeffrey Atkins, Taiwan Green, Irving Lorenzo, | |||
Producer(s) | Irv Gotti, Mr Fingaz | |||
Ja Rule singles chronology | ||||
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"Holla Holla" is the debut single by American rapper Ja Rule from his debut studio album Venni Vetti Vecci. It was produced by Irv Gotti and Ty Fyffe. The music video was directed by Hype Williams and Irv Gotti.
A remix and released as the albums third single it featured, Jay-Z, Vita, Caddillac Tah, Black Child, Memphis Bleek and Busta Rhymes, the latter of which would later feud with Ja Rule.
After Ja Rule finalized the recording of his debut studio album, Venni Vetti Vecci (1999), Def Jam – Ja Rule's record label – did not consider any song on the album worthy of marketing as a single. Despite Ja Rule's surprise at this proclamation, admitting in an interview with Complex magazine that he "didn’t grasp the idea of making a radio record", he resumed recording sessions to compose what would become "Holla Holla": it would transpire to be the final song recorded for Venni Vetti Vecci. Ja Rule's rapping on "Holla Holla" employs what he described as his "stutter flow", with the repetition of certain words to increase the volume of lyrics.
Writing for the Los Angeles Times, Soren Baker felt that "Holla Holla" demonstrates Ja Rule's ability to use "his edgy voice and the spectacular instrumentation that backs him".