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Munhwa Broadcasting Corporation

Munhwa Broadcasting Corporation
문화방송주식회사
Type Broadcast radio and
television
Country South Korea
Availability South Korea, United States (satellite, certain metropolitan areas over-the-air)
Slogan Good Friends, MBC
Owner The Foundation of Broadcast Culture: 70%
Jung-Su Scholarship Foundation: 30%
Key people
Ahn, Kwang-Han, CEO and President
Launch date
April 15, 1959 (Regional Radio Service)
December 2, 1961 (national radio)
August 8, 1969 (television)
2001 (digital)
2005 (DMB)
Callsigns HLKV, HLKV-FM and HLKV-TV
(formerly HLAC-TV)
Official website
IMBC.com
Korean name
Hangul
Hanja
Revised Romanization Munhwa Bangsong Jushikhoesa
McCune–Reischauer Munhwa Pangsong Chushikhoesa
MBC TV
HLKV-DTV
MBC logo (Other) at (Black Design).svg
Launched August 8, 1969
Picture format 480i (16:9, SDTV);
1080i (HDTV)
2160p (UHDTV)
Country South Korea
Language Korean language
Formerly called HLAC-TV (1969–1972)
Website www.imbc.com
Availability
Terrestrial
Analogue Channel 11
(Until December 31, 2012)
Digital Channel 14 (UHF 471.31MHz-LCN 11-1) (Seoul)
Satellite
SkyLife Channel 11 (HD)
Dream Satellite TV (Philippines) Channel 31
Astro (Malaysia) Channel 394 (as Oh!K HD)
Cignal Digital TV (Philippines) Channel TBA
Cable
Available on most South Korean cable systems With channel numbers 11, 13 and 4 in common;
check local listings for details
SkyCable (Philippines) Channel 148 (Digital)
Destiny Cable (Philippines) Channel 148 (Digital)
StarHub TV (Singapore) Channel 816 (as Oh!K HD)
IPTV
B TV Channel 11 (HD)
U+ TV Channel 11 (HD)
Olleh TV Channel 11 (HD)
Streaming media
64MA TV Search and Click on MBC
KPlayer TV Channel 19

Munhwa Broadcasting Corporation (MBC; Korean: 문화방송주식회사; Hanja: 文化放送; Munhwa Bangsong Jushikhoesa, literally "Cultural Broadcasting Corporation") (KRX: 052220) is one of the leading South Korean television and radio networks. Munhwa is the Korean word for "culture". Its flagship terrestrial television station is Channel 11 (LCN) for Digital.

Established on December 2, 1961, MBC is a Korean terrestrial broadcaster which has a nationwide network of 17 regional stations. Though it operates on advertising, MBC is a public broadcaster, as its largest shareholder is a public organization, The Foundation of Broadcast Culture. Today, it is a multimedia group with one terrestrial TV channel, three radio channels, five cable channels, five satellite channels and four DMB channels.

MBC is headquartered in Digital Media City (DMC), Mapo-gu, Seoul and has the largest broadcast production facilities in Korea including digital production center Dream Center in Ilsan, indoor and outdoor sets in Yongin Daejanggeum Park.

▲ Radio era (1961-1968)

Launching the first radio broadcast signal (call sign: HLKV, frequency: 900 kHz, output: 10 kW) from Seoul, MBC started as the first non-governmental commercial broadcaster in Korea. On April 12, 1963, it obtained a license from the government for operating regional stations in major cities (Daegu, Gwangju, Daejeon, Jeonju) in Korea, and established a broadcast network which connects 6 cities including Seoul and Busan.

▲ Black & White TV era (1969-1979)

MBC launched TV broadcasting on August 8, 1969 (call sign: HLAC-TV, output: 2 kW), and started to broadcast its main news program MBC Newsdesk on October 5, 1970. It reached affiliation deal with 7 commercial stations (in Ulsan, Jinju, Gangnueng, Chuncheon, Mokpo, Jeju, Masan) between 1968 and 1969, and started nationwide TV broadcasting through its 13 affiliated or regional stations. In 1974, FM radio was launched, as MBC took over The Kyunghyang Shinmun (daily newspaper company).


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