Multibrands International
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| Private | |
| Industry | |
| Headquarters | Bradford, West Yorkshire, United Kingdom |
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Area served
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Worldwide |
| Products | See list of Multibrands products |
| Website | www |
Multibrands International is a multinational Fast-Moving Consumer Goods company with headquarters in Bradford (United Kingdom), Pune (India) and Suzhou (China). It was founded in 1998 by Imran and Rizwana Hussain in Bradford and it is known for manufacturing Home Care products, Personal Care products and Beverages and high performance LED bulbs.
The company currently exports its products in more than 100 countries, thus covering extended areas of EU, the Middle East, Asia, USA, and the Southern Hemisphere.
1990–2001 In 1998, Multibrands is incorporated as a wholesale supply business trading in locally sourced global brands. In 1999, Multibrands sources the first container of grey market brands from Asia. Within the same year, it launches its first home product - EasyLite and Spark lighters. In 2000, Multibrands opens up imports from India and the Middle East. One year later, it opens trade links in the South American, African and Russian markets.
2002–2012 By importing branded goods on the grey market, Multibrands purchases the products at the best price and then redistributes them at more competitive prices in the United Kingdom. By 2002, Multibrands is declared the largest parallel goods trader in the UK. In 2003, PZ Cussons objects to this practice of parallel trading and takes court action against Multibrands to stop them from importing and selling the Cussons brand of Imperial Leather soap at cheaper prices. Cussons wins the case and this way seizes 230,000 bars of soap from Multibrands premises. The ruling is later criticised by the consumers association who call for an end to the practice of price fixing by manufactures and suggest that EU markets should be opened up for fair and more competitive trade to end the Rip-Off Britain culture. Later in 2003, Multibrands faces up to the challenge of no longer being able to parallel trade and totally restructures the company, developing its own brand of FMCG products.
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Wikipedia