Mulino Bianco
"Dove c'è Barilla c'è casa" (Where there is Barilla there is a home)
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| Private (family-owned) | |
| Industry | Food Processing |
| Founded | 28 September 1877 |
| Founder | Pietro Barilla |
| Headquarters | Parma, Italy |
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Area served
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Worldwide |
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Key people
|
Guido Barilla (Chairman) |
| Products | Pasta, Ready-made sauces, Bakery products as biscuits, toasted bread, cereals, snacks, pastries, soft bread, brioches, power snacks, cakes and crisp bread. |
| Revenue |
 €3.382 billion (2015) |
|
€308.36 million (2015) |
|
| Profit |
€172.06 million (2015) |
| Total assets |
€2.797 billion (2015) |
| Total equity |
€1.103 billion (2015) |
|
Number of employees
|
8,106 (2013) |
| Divisions | 20 brands |
| Website | barillagroup.com |
Barilla S.p.A. (Barilla G. e R. Fratelli Società per Azioni) is an Italian food company.
The company was founded in 1877 as a bakery shop in Parma, Italy by Pietro Barilla. The company is privately held, and remains in the fourth generation of Barilla family ownership and control through three brothers, chairman Guido Barilla, and vice chairmen Luca Barilla and Paolo Barilla.
Barilla group controls Barilla (multinational pasta maker), Mulino Bianco, Pavesi, Voiello, Alixir and Academia Barilla (Italy), Wasabröd (Sweden), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico) trademarks.
The group produces many kinds of pasta, and is the world's leading pasta maker with 40-45% of the Italian market and 25% of the US market. It produces pasta in over 120 shapes and sizes. Barilla brand pasta is sold in numerous restaurants worldwide, such as those belonging to the Pastamania chain. It is also the leading seller of bakery products in Italy. Through its acquisition of the Swedish company Wasa, it is the world's leading producer of flatbread (a Scandinavian staple), selling 60,000 tons annually. The company markets pasta in the U.S. as being Italian ("An Italian Favorite" marketing) in flavor, but most of the product in the United States is actually made in Iowa or New York and not Italy. The wheat used is mainly local.
Barilla Group has several production plants all over the world: in Italy, Greece, France, Germany, Norway, Russia, Sweden, Turkey, the United States (in Ames, Iowa and Avon, New York), and Mexico. The company also operates mills in Italy, Greece, Sweden, Turkey, and the US. While its central office is in Parma, it has corporate offices in several other countries as well, such as Austria, Belgium, France, Germany, Greece, the Netherlands, Poland, Russia, Slovenia, Sweden, Switzerland, Turkey, the US, Mexico, Brazil, Australia, and Japan. Barilla's Italian production facilities are located at Parma, Foggia, Marcianise, Castiglione delle Stiviere, Cremona, Melfi, Rubbiano, Novara, and Ascoli Piceno. Its plant in Greece (near Thiva) is the third largest in Europe. The plant where the pasta was made is noted on the packaging by a code letter, whereas products made in Italy are explicitly labeled as such. The wheat used to make the final product is purchased from around the world.
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Wikipedia