Movin' (brand)

“Movin'” (capitalized as “MOViN'”) is a brand name used for a variety of rhythmic AC and top 40 radio stations in numerous broadcast markets in the United States. The name is a registered trademark of Alan Burns & Associates, a radio consultancy firm based in Perdido Key, Florida.

This format started in the city of Seattle when Hot AC outlet KLSY (Mix 92.5) became KQMV MOViN 92.5 on May 1, 2006 as it was the first station of its kind.

"MOViN" stations mainly play an upbeat and mostly Dance-leaning Rhythmic Adult Contemporary format and uses the same logo, which features a colorful hue of green circles (except for Norfolk, whose hues are brown and dark orange). Although the stations are consulted by Burns, some have carved their own niche and identity.

In most of the markets where the "MOViN'" stations are located, a series of television commercials will feature women (and a couple of guys) shaking their behinds to a montage of Rhythmic hits, and in the case of KMVN/Los Angeles, a customized version has morning host Rick Dees dancing.

Of the thirteen stations that have adopted the "MOViN'" brand, one shifted directions but kept the name and jingle packages intact, with aforementioned KMVN shifting to Rhythmic oldies with emphasis on '70s and '80s product. KMVN would later be joined by another convert, WYEZ/Myrtle Beach, South Carolina, who also adopted the same Rhythmic Oldies approach as KMVN, but with an extended library that includes '60s product.

Meanwhile, others have started going for a more current based model, as KMVQ/San Francisco, California and KYMV/Salt Lake City, Utah took their direction even further, both evolving to Top 40 Mainstream in 2009. But after a year as a Top 40, KYMV returned to Rhythmic AC on June 11, 2010. Even the original "MOViN'", KQMV, has shifted to Rhythmic Top 40 as it has refocused its direction on more current Rhythmic hits and less Old School, likewise with KYMV.

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