Motor Trend
Motor Trend, February 2010
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| Editor-in-Chief | Edward Loh |
|---|---|
| Categories | Automobile magazine |
| Frequency | Monthly |
| Publisher | TEN: The Enthusiast Network |
| Total circulation (February 2017) |
1,019,113 |
| First issue | September 1949 |
| Country | United States |
| Based in | Los Angeles, California, U.S. |
| Language | English |
| Website | www |
| ISSN | 0027-2094 |
Motor Trend is an American automobile magazine. It first appeared in September 1949, issued by Petersen Publishing Company in Los Angeles, and bearing the tagline "The Magazine for a Motoring World". Petersen Publishing was sold to British publisher EMAP in 1998, who sold the former Petersen magazines to Primedia in 2001. As of 2007, it is published by TEN: The Enthusiast Network (formerly Source Interlink Media). It has a monthly circulation of over one million readers.
The contents of Motor Trend magazines are divided up into sections, or departments.
Motor Trend magazine provides its readers with written "road tests" of vehicles. These road tests are published monthly, and are meant to give readers information about the featured vehicle, certain aspects of the vehicle, and what the readers can expect if the featured vehicle is purchased.
There are two main types of Motor Trend vehicle comparisons. Regular comparisons usually compare two to three vehicles, and what each is like to own, drive, etc. On Motor Trend's YouTube channel (titled "Motor Trend Channel), Motor Trend puts up their best comparison of the month on a series called "Head 2 Head," where Motor Trend editors compare cars via YouTube. "Big Test" comparisons typically feature anywhere from five to seven vehicles, all being compared against each other. In a way, a vehicle comparison is like a large road test featuring many vehicles, rather than just one.
The Trend provides readers with the latest what's happening in the automotive industry. This section may feature news about manufacturers, recalls, etc. "Newcomers" (recently redesigned or all-new models), along with short informative articles about them, can also be found in this section.
Motor Trend keeps a fleet of long-term test cars at their headquarters in Los Angeles, California. The majority of the Motor Trend editors are each assigned a car, and their duty is to drive that car on a daily basis and report on what's happening. Each month, one to two new vehicles are added to the fleet, to replace the one to two vehicles leaving the fleet. Each long-term test lasts approximately one calendar year. Not every vehicle receives a printed update each month, though the vehicles are still there. This section is typically located towards the end of the magazine.
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