Primedia
 |
|
| Private | |
| Industry | Broadcasting, Advertising |
| Founded | Johannesburg (1994) |
| Founder | The Kirsh Consortium |
| Headquarters | Sandton, Johannesburg, South Africa |
|
Key people
|
Phumzile Langa Chair of Primedia Board Roger Jardine (Group CEO) |
| Owner | Private |
| Website | www |
Primedia is a South African media group, headquartered in Sandton, Johannesburg. It currently operates more than 50 brands in broadcasting, advertising, marketing, promotions, sport, entertainment and digital media.
Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007 when its listing was terminated following a successful private equity transaction (scheme of arrangements).
The Primedia Group is backed by Mineworkers’ Investment Company (MIC), Brait Entities, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders.
Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media opportunities, and spans both the traditional and non-traditional media sectors.
The group's content businesses comprise filmed entertainment consisting of cinema exhibition, film distribution, home entertainment; and electronic games. The group is also engaged in new growing sectors of the digital industry through its recently formed Primedia Digital division which incorporates Primedia's internet, mobile and other content based businesses.
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