TEN: The Enthusiast Network

TEN: The Enthusiast Network is a media company formerly known as Source Interlink. It specializes in enthusiast brands, such as Motor Trend, Automobile, HOT ROD, Surfer, Transworld SKATEBOARDING and GrindTV. It is headquartered in the city of El Segundo in southwestern Los Angeles County, California.

The company’s network of brands includes more than 60 publications, 100 websites, MotorTrend’s Video On Demand channel, branded and licensed products, live events and competitions, as well as TV and radio programs. TEN’s total audience is 158 Million.

In 2013, the company signed a deal with the Bonnier Corporation, where they sold Dirt Rider, Motorcyclist, Sport Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider, whereas they bought Sound + Vision and the TransWorld franchise.

In early 2016, The Enthusiast Network announced an official partnership with the Dew Tour, with Dew continuing as title sponsor and TEN serving as partner leading execution and event staging in 2016 and beyond. Together with TEN, Mountain Dew will continue its relationship with NBC Sports as its ongoing broadcast partner.

In 2017, TEN sold the AMA EnduroCross Championship to the Bonnier Motorcycle Group.

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