Moray Firth Radio
 |
|
| City | Inverness |
|---|---|
| Broadcast area | Moray, Highland, Orkney and parts of NW Aberdeenshire |
| Slogan | MFR: Your Music, Your Life MFR 2: The Greatest Hits MFR 3: The Hits |
| Frequency |
FM: 96.6, 96.7, 97.4, 102.5, 102.8 MHz MW: 1107 kHz DAB: 11B |
| First air date | 23 February 1982 |
| Format | Hot AC |
| Audience share | 23.8% (December 2013, [1]) |
| Owner | Bauer Radio |
| Sister stations | MFR 2 MFR 3 |
| Website | planetradio.co.uk/mfr/ |
MFR or Moray Firth Radio is a group of Independent Local Radio stations, serving the Scottish Highlands, Moray, the Orkney islands and parts of north west Aberdeenshire. MFR is owned and operated by Bauer Radio, based at studios in the Scorguie area of Inverness, and forms part of Bauer's City network of local stations.
Moray Firth Radio operates two separate services on 97.4 FM (from the Mounteagle transmitter) and 1107 AM. The first voice heard on Moray Firth Radio/MFR, shortly after 6:30am on 23 February 1982, was Dave Cochrane. The longest serving presenter on Moray Firth Radio/MFR of 33 years was Tich McCooey, leaving on 29 May 2015. On 17 February 2014, MFR launched its new slogan, Your Music, Your Life, along with a new jingle package produced by Wise Buddah. On air presenters use the slogan MFR, number one for the north of Scotland.
MFR on FM largely broadcasts contemporary and chart music-led programming alongside hourly news bulletins and traffic & sports updates. The majority of the station's output is produced and broadcast from its Inverness studios. Networked programming originates from sister stations Clyde 1 in Glasgow, Forth 1 in Edinburgh and Key 103 in Manchester. MFR FM also opts out on Saturday evening for a weekly bilingual music programme in English and Scots Gaelic, which also airs on Argyll FM, Cuillin FM, Isles FM, Nevis Radio and Two Lochs Radio.
The station began broadcasting on 23 February 1982. A year later, the station was making a profit.
Until August 2014, MFR 2 on AM and DAB aired specialist programming on Sunday - Friday evenings with automated music broadcast at all other times. In September 2014, the station axed its specialist output and began carrying programming from Bauer's 'Greatest Hits Network' of Scottish AM stations, switching to the Bauer City 2 network in January 2015. MFR 2 continues to air local news, sports coverage and traffic updates.
...
Wikipedia