Montrose, Houston

Montrose is a primarily residential neighborhood located in the Neartown area of Houston, Texas, United States. Established in 1911, the neighborhood is a demographically diverse area with renovated mansions, bungalows with wide porches, and cottages located along tree-lined boulevards.

Montrose has been called the "Heart of Houston," the "strangest neighborhood east of the Pecos," and was named one of the "ten great neighborhoods in America" in 2009.

Montrose was originally envisioned as a planned community and streetcar suburb dating back to the early 20th century before the development of River Oaks. Developer J. W. Link and his Houston Land Corporation envisioned a "great residential addition" according to the neighborhood's original sales brochure. Link's planning details for the area included four wide boulevards with the best curbing and extensive landscaping. Link built his own home in Montrose, known as the Link-Lee Mansion, which is now part of the University of St. Thomas campus. A streetcar, the Montrose Line, ran through the neighborhood. Link wrote: "Houston has to grow. Montrose is going to lead the procession." It did, and the procession eventually continued far beyond the neighborhood. Montrose was first platted in 1911.

In 1926, the Plaza Apartment Hotel, Houston’s first apartment hotel, opened on Montrose Boulevard. The hotel was home to many of Houston’s leaders, including Dr. Edgar Odell Lovett, the first president of Rice University. Modeled after the Ritz-Carlton in New York, the hotel cost over one million dollars to construct.

During the 1960s and 1970s, Montrose became a center for the burgeoning counterculture movement, with street musicians, alternative community centers and hippie communes, head shops and artisans’ studios proliferating. The corner of Montrose and Westheimer was the site of regular demonstrations against the Vietnam War. Street vendors sold Space City! and other underground newspapers throughout the area.

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