*** Welcome to piglix ***

Mondetta Clothing Company

Mondetta
Privately held
Industry Fashion/apparel/clothing
Founded 1986
Headquarters Winnipeg, Canada
Key people
Ash Modha, CEO, Head Designer
Raj Bahl, VP-Sales,
Prashant Modha, VP-Finance,
Kish Modha, VP-Human Resources
Products Casual sportswear, active wear
Divisions Mondetta, MPG, private label
Website www.mondetta.com

Mondetta is a Canadian casual and sportswear design and manufacturing company. The brand is best known for its world-flag themed apparel. Based in Winnipeg, Manitoba, Canada, Mondetta has three main divisions: Mondetta, MPG and private label.

Mondetta Clothing was started in 1986 by two sets of brothers, Ash and Prashant Modha, Raj and Amit Bahl and the Modhas' cousin, Pratik Modha, who left shortly after its inception. Both families, of Indian ancestry, had emigrated from East Africa to Canada in the early seventies but the four principals of the company only met while studying at the University of Winnipeg. Their first venture was selling business cards and stationary. Later, they delved into clothing, specifically beach-themed casual clothing for the 18-35 demographic. The name of the company, Mondetta, combines the French word world, monde with the Latin suffix for small, etta to form 'small world'. Based out of the basements of their parents’ houses, they initially sold their wares at Grand Beach, located on Lake Winnipeg. Early on, the Modhas' uncle, Kish Modha, offered some initial loans, advice and guidance to the company and years later became the general manager and then, Vice President.

In 1988, Ash Modha, president and CEO spotted a German flag on a Volkswagen Beetle and was inspired to transpose the flag to a sweatshirt. The partners decided to opt for appliqué patches and embroidery to emblazon their sweatshirts with flags from different countries, which was more expensive but it meant their products were 'cut and constructed above the average' and this allowed them to sell their wares at a significantly higher price point than comparable product in the market at the time. The Flag Shirt, as it came to be known 'skyrocketed [the company] to the forefront of Canadian fashion'. To accompany their sportswear with a global theme the phrase 'A Spirit of Unification' was coined and appeared on the first flag t-shirts. As the idea began to grow, the company adopted a corporate philosophy that promoted global unity.

As Mondetta experienced exponential growth, soaring sales and increased exposure, the company diversified its product line by introducing more and more pieces each season whilst also engaging in licensing agreements to offer an even wider array of products. Examples include a women’s line, denim, golf, timepieces, and a kids line. Upon releasing the Mondetta golf line in 1994, a sponsorship agreement was reached with LPGA regular Vicki Goetze. Licensing deals included agreements with the 1994 World Cup Soccer program and American Colleges program. The company also made forays into foreign markets such as the US, Italy, Japan, Korea and Croatia.


...
Wikipedia

...