Mobilicity
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| Mobilicity | |
| Subsidiary | |
| Industry | Mobile virtual network operator |
| Fate | Acquired By Rogers Wireless |
| Founded | 2009 in Vaughan, Ontario |
| Founder | John Bitove |
| Defunct | 2016 |
| Headquarters | Vaughan, Ontario |
| Products | BlackBerry Smartphones, Wireless Data Services, SMS, MMS, HSPA (including HSPA+) |
| Parent | Rogers Communications |
| Website | Mobilicity |
Data and Audio-Visual Enterprises Wireless, d/b/a Mobilicity, was a Canadian mobile virtual network operator owned by Rogers Communications. Its name is a portmanteau of the words "mobility" and "simplicity". Mobilicity was one of several new cellphone providers, along with Public Mobile (later acquired by Telus) and Wind Mobile (later acquired by Shaw Communications), which launched in Canada after a government initiative to encourage competition in the wireless sector. The carrier had over 250,000 Mobilicity subscriptions on May 16, 2013, the day in which Telus announced its failed attempt to acquire Mobilicity. The subscription count decreased to 157,000 by April 2015 according to court documents filed by Mobilicity's Chief Restructuring Officer in that month.
On June 24, 2015, the Ontario Superior Court gave approval for the sale of Mobilicity to Rogers for $440 million CAD. In May 2016, Rogers announced it planned to retire the Mobilicity brand and migrate subscribers to its Chatr brand by the end of 2016.
Originally formed as DAVE Wireless by Canadian businessman John Bitove, the company entered the 2008 spectrum auction for AWS frequencies. DAVE spent $243 million on 10 MHz of AWS spectrum blocks largely covering southern and eastern Ontario, Vancouver, Calgary and Edmonton. The domain davewireless.com was registered on July 10, 2008 via Go Daddy. Later, on October 27, 2009, the domain mobilicity.ca was registered via Internic.ca and the Canadian Internet Registration Authority (CIRA).
Dave Dobbin, who had held executive posts at other telecom firms (COO of Telecom Ottawa, President of Toronto Hydro Telecom, President of Cogeco Data Services), was named President and CEO.
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