Midland Red (South) Ltd
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|
| Parent | Stagecoach |
|---|---|
| Founded | September 1981 |
| Headquarters | Northampton |
| Service area |
Warwickshire Leicestershire West Midlands |
| Service type | Bus services |
| Depots | 4 |
| Website | www.stagecoachbus.com/warwick |
Stagecoach in Warwickshire is a bus operator in and around the county of Warwickshire. It is a subsidiary of Stagecoach.
In 1927, Stratford-on-Avon Motor Services commenced operating a service between Stratford-on-Avon and Royal Leamington Spa.
In June 1935, Midland Red purchased Stratford Blue but continued to operate under its own identity until January 1971 when the National Bus Company integrated the Stratford Blue operation into Midland Red.
In September 1981, Midland Red South was formed with 163 buses operating from five depots in Buckinghamshire, Northamptonshire, Oxfordshire and Warwickshire.
In December 1987, Midland Red South was sold in a management buyout to Western Travel Group, which also owned Cheltenham & Gloucester Omnibus. During Western Travel ownership, Midland Red South opened a garage in Coventry, and also revived the Statford Blue name.
In 1993, Western Travel was sold to Stagecoach who re-branded part of it as Stagecoach Midland Red. It set about simplifing the routes and improving the profitability of the operation, which included the closure of the depots in Coventry and Stratford in 1999. Upon national re-branding in 2000, Stagecoach Midland Red became Stagecoach in Warwickshire for operations from Leamington, Nuneaton and Rugby and Stagecoach in Banbury for operations in Banbury. For a long time Midland Red shared a management team with Stagecoach Oxford, but this was split in July 2002 with the Banbury operations becoming part of Stagecoach in Oxfordshire.
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