Midland Red

Midland Red

Preserved BMMO S22s
Founded	July 1905
Ceased operation	5 September 1981
Headquarters	Edgbaston
Service area	The Midlands
Service type	Bus operator Bus manufacturer
Depots	23 (September 1981)
Fleet	838 (September 1981)

Midland Red was a bus company that operated in The Midlands from 1905 until 1981. It was one of the largest English bus companies, operating over a large area between Gloucester in the south and Derby in the north, and from Northampton to the Welsh border. The company also manufactured buses.

In 1899 the British Electric Traction (BET) company acquired the assets of the Birmingham General Omnibus Company, which had been formed three years earlier to acquire a number of horse bus operations in Birmingham. When BET ordered new buses for Birmingham the next year, they were painted red to make them stand out. In 1902 BET acquired the City of Birmingham Tramways Company, which operated horse buses as well as trams.

The Birmingham & Midland Motor Omnibus Company was formed by local businessmen in November 1904 to operate motor bus services in Birmingham. When the directors failed to attract sufficient investors, BET acquired control of the new company, and in 1905 transferred its local horse bus operations to it. The company also acquired a motor bus company which had started in 1903. BMMO started operations under its own name in July 1905. However, the company experienced problems with its motor buses, and in 1907 reverted all its motor bus services to horse bus operation.

In 1912 the company purchased some Tilling-Stevens petrol-electric buses. Further motor buses followed, and by June 1913 only 17 horse buses remained. The company adopted for its motor buses the red livery used by Birmingham General, and the buses carried the fleetname "Midland". They soon acquired the nickname Midland Red.

By 1912 the Birmingham Corporation Tramways had used its statutory powers to acquire the city's tramways which it did not already own, and wanted to consolidate the operation of bus and tram operations in the city. Since it was going to be difficult for BMMO to expand in the city, it reached agreement with the corporation to operate services from outside Birmingham into the city and transfer its services within the city to the corporation. The company then expanded outside Birmingham, and moved its headquarters to Bearwood in Smethwick.