Mid Morning Matters with Alan Partridge
| Mid Morning Matters with Alan Partridge | |
|---|---|
| Genre | Comedy |
| Created by |
Steve Coogan Neil Gibbons Rob Gibbons Armando Iannucci |
| Written by | Steve Coogan Neil Gibbons Rob Gibbons Armando Iannucci |
| Directed by | Ted Dowd |
| Starring | Steve Coogan Tim Key Pippa Duffy |
| Country of origin | United Kingdom |
| Original language(s) | English |
| No. of series | 2 |
| No. of episodes | 12 (Series 1 online) 6 (Series 1 Sky) 6 (Series 2). |
| Production | |
| Executive producer(s) | Steve Coogan Henry Normal Jon Mountague |
| Producer(s) | Armando Iannucci |
| Running time | 15 minutes approx. (Web version) 30 minutes approx. (TV version) |
| Production company(s) | Baby Cow Productions |
| Distributor |
Web series: Baby Cow Productions Heineken UK (As Foster's Funny) YouTube BBC Worldwide (As 2entertain Video Ltd.) (iPhone App) App Store (iPhone App) TV series: Baby Cow Productions BBC Worldwide BSkyB |
| Release | |
| Original network |
FostersFunny.co.uk (Web version) Sky Atlantic Sky Atlantic HD (TV version) |
| Picture format | HDTV 1080i |
| Audio format | Stereo |
| Original release | 5 November 2010 – present |
| Chronology | |
| Preceded by | I'm Alan Partridge |
| Followed by | Alan Partridge: Welcome to the Places of My Life |
| External links | |
| Website | |
Mid Morning Matters is a British digital radioshow parody written by Steve Coogan, Neil Gibbons, Rob Gibbons and Armando Iannucci, produced by Baby Cow Productions and funded by the British arm of Australian lager company Foster's, starring Coogan as fictional radio DJ Alan Partridge. The first of twelve 15-minute episodes was uploaded to the Foster's Funny website on 5 November 2010, and then available on YouTube. Six 30-minute episodes titled Alan Partridge Mid Morning Matters: Special Edition, edited from the web series, began airing on Sky Atlantic HD in July 2012 as part of a deal between producers Baby Cow and BSkyB. A second series consisting of six episodes was announced on 1 July 2014 to air on Sky Atlantic in 2016 with a premiere date of 16 February.
The show is shot from the perspective of a Webcam in the studio of fictional station 'North Norfolk Digital'. In Mid Morning Matters Alan Partridge (Steve Coogan) is back working as a disc jockey, after the failure of his television career. He is usually joined by 'Side-kick Simon' (Tim Key) who eventually leaves or is fired due to Alan's gradual dislike towards him. Alan is noticeably annoyed when he discovers that Simon has started guesting as a side-kick on another radio show (Bedtime with Branning). After Simon's departure, Alan recruits a new side-kick, Zoe (Pippa Duffy), and quickly develops a crush on her. In the final part of series one, Zoe reveals she is going travelling for three months, much to Alan's disappointment. The episode ends with a shot through the window into the recording booth as Zoe hugs Alan and gives him a kiss on the cheek; there is no sound and it is unknown what Alan has said to warrant this reaction. This is a rare low-key ending to an Alan Partridge series with the high point coming in Episode 10 when Alan rebukes Side-kick Simon for his role in a practical joke on him.
In August 2010, it was reported that Alan Partridge would make a comeback series online for lager company Foster's. On 8 October 2010, it was announced that the new show, entitled Alan Partridge's Mid Morning Matters, would premiere on 5 November 2010 on Foster's comedy site, fostersfunny.co.uk. In a press release, Steve Coogan announced, in character:
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