Foster's Lager
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| Manufacturer | Worldwide including Australia and India: AB InBev Europe and CIS: Heineken International Brazil: Brasil Kirin Canada: MolsonCoors USA: MillerCoors |
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| Introduced | 1889 |
| Alcohol by volume | 5.0% (4% Europe) |
| Style | Pale Lager |
Foster's Lager is an internationally distributed Australian brand of lager. It is owned by the international brewing group AB InBev, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.
Foster's annual sales amount to around 500 megalitres worldwide, largely buoyed by UK sales, where it is the second highest selling beer after Carling. While known internationally as the quintessential Australian beer brand, Foster's does not enjoy widespread popularity in Australia compared to other CUB beers such as Victoria Bitter or Carlton Draught.
Foster's was created by two Irish American brothers, William M. and Ralph R. Foster, who arrived in Melbourne from New York in 1886. The brothers began brewing Foster's Lager in November 1888. It was made available to the public from February 1889. The product was first exported in 1901, when bottles were sent to Australian combatants in the Boer War.
In 1907 the company merged to form Carlton United Breweries. Only available in bottles, Foster's Lager was considered to be CUB's premium brand.
In 1958 steel cans were introduced.
Foster's Lager was first imported into the UK in 1971. It was launched in the US in 1972.
From 1981, the brand was brewed under licence in the UK by Watney Mann and Truman Brewers. This was the first time that Fosters had been available on draught anywhere in the world since in Australia it was only available in cans. The draught product was based on CarltonLager, another Carlton United Brewers product, and it was first brewed in the UK at The pilot brewery at Truman's Brick Lane Brewery in mid 1981. In 1986 Courage obtained the rights to brew and distribute Fosters alongside Watney Mann and Truman Brewers. This was as a result of a deal done following Courages acquisition by Carlton United Breweries, which by that time had been re-named as Fosters Brewing Group. In 1990 Courage took over Watney Mann and Truman Brewers following the pubs for breweries swap with WMTBs parent company Grand Met.
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