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Merchants

External video
Holbein's The Merchant Georg Gisze at Smarthistory.

A merchant refers to a person who trades in commodities produced by other people in order to earn a profit. A merchant historically referred to anyone involved in business as long as industry, commerce, and trade have existed. The status of the merchant has varied during different periods of history and among different societies. In modern times the term occasionally has been used to refer to a businessperson or someone undertaking activities (commercial or industrial) for the purpose of generating profit, cash flow, sales, and revenue utilizing a combination of human, financial, intellectual and physical capital with a view to fuelling economic development and growth.

There are two types of merchant.

A wholesaler operates in the chain between produce and retail merchant, typically dealing in large quantities of goods. Some wholesale merchants only organize the movement of goods rather than move the goods themselves.

Retailers sell merchandise to end-users or consumers (including businesses), usually in small quantities. A shop- keeper is a retail merchant.

Merchants have existed as long as business, industry, trade and commerce have existed. A merchant class characterized many pre-modern societies. Merchants have been known since markets sprang up in the cities and towns of ancient times. Open air, public markets were known in ancient Babylonia and Assyria, China, Egypt, Greece, India, Phonecia and Rome. These markets typically occupied a place in the town's centre. Surrounding the market, skilled artisans, such as metal-workers and leather workers, occupied premises in alley ways that led to the open market-place. These artisans may have sold wares directly from their premises, but also prepared goods for sale on market days. In ancient Greece markets operated within the agora (open space), and in ancient Rome the forum. In antiquity, exchange involved direct selling, merchants or peddlers.

The Phoenicians plied their ships across the Mediterranean, becoming a major trading power by 9th century BCE. The Phoenicians imported and exported wood, textiles, glass and produce such as wine, oil, dried fruit and nuts. Their trading skills necessitated a network of colonies along the Mediterranean coast, stretching from modern day Crete through to Tangiers and onto Sardinia. The Phoenicians not only traded in tangible goods, but were also instrumental in transporting the trappings of culture. The Phoenician's extensive trade networks necessitated considerable book-keeping and correspondence. In around 1500 BCE, the Phoenicians developed a phonetic alphabet which was much easier to learn that the pictographic scripts used in ancient Egypt and Mesopotamia. Phoenician traders and merchants were largely responsible for spreading their alphabet around the region. Phoenician inscriptions have been found in archaeological sites at a number of former Phoenician cities and colonies around the Mediterranean, such as Byblos (in present-day Lebanon) and Carthage in North Africa.


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