Matthew Freud
| Matthew Freud | |
|---|---|
| Born |
Matthew Freud 2 November 1963 |
| Education | Westminster School |
| Occupation | Public relations executive |
| Spouse(s) | Caroline Hutton (2 children) Elisabeth Murdoch (2 children) |
| Children | 5 |
Matthew Freud (born 2 November 1963) is head of Freud Communications, an international public relations firm in the United Kingdom.
Freud is the son of June Flewett and the late writer and politician Sir Clement Freud. His sister is television interviewer Emma Freud. His great-grandfather is Sigmund Freud and he is doubly related to the "father" of public relations, Edward Bernays, whose father was Sigmund Freud's brother-in-law (Sigmund Freud's wife's brother) and whose mother was Sigmund Freud's sister. He is the nephew of the late artist Lucian Freud and (by former marriage) of the late writer Lady Caroline Blackwood, and his cousins include fashion designer Bella Freud, novelists Susie Boyt and Esther Freud.
He was educated at Westminster School and was excluded in his third year, whereupon he briefly attended Pimlico Comprehensive.
Freud founded Freud Communications.Adam Curtis in his documentary Century of the Self describes Matthew Freud as a star in the "new culture of public relations and marketing in politics, business and journalism" that rose in the Clinton-Blair years.PRWeek says that Freud is "the most influential PR professional in the UK".
Freud, his sister Emma and brother-in-law Richard Curtis, sit on the board of Trustees for Comic Relief.
In May 2005, in partnership with Piers Morgan, he acquired ownership of the Press Gazette and the British Press Awards, in a deal worth £1million. Many major newspapers boycotted the event citing an apparent conflict of interest as one of the reasons.
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