Matson Line
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| Public | |
| Traded as | : MATX DJTA Component S&P 600 Component |
| Industry | Shipping, Navigation |
| Founded | April 10, 1882 |
| Headquarters | Honolulu, Hawaii, USA |
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Area served
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United States |
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Key people
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Matthew J. Cox (CEO) |
| Website | www |
Matson, Inc. (formerly known as Matson Navigation Company), is a public shipping company which was founded in 1882. The company provides shipping services Pacific-wide, mainly to and from the Hawaiian islands. Matson is credited with introducing mass tourism to Hawaii with the opening of the historic Moana Hotel (now known as the Moana Surfrider Hotel) and the Royal Hawaiian Hotel in Waikiki on the island of Oahu.
William Matson (1849–1917) was the founder of the Matson Navigation Company. He was born in Lysekil in Västra Götaland County, Sweden, and orphaned during childhood. He arrived in San Francisco after a trip around Cape Horn in 1867. Working aboard the Spreckels family yacht, he struck up a friendship with tycoon Claus Spreckels, who financed many of Matson's new ships. In 1882 the three-masted schooner Emma Claudina ran to the Hawaiian Islands. The enterprise began in the carrying of merchandise, especially of plantation stores, to the islands and returning with cargoes of sugar. This led to gradually expanding interests at both ends of the line. Increased commerce brought a corresponding interest in Hawaii as a tourist attraction, which soon prompted the construction of the Moana Hotel in 1901. More steamships continued to join the fleet. When Captain Matson died in 1917, the Matson fleet comprised 14 of the largest, fastest and most modern ships in the Pacific passenger-freight service.
The decade from the mid-1920s to the mid-1930s marked a significant period of Matson expansion. In 1925, the company established Matson Terminals, Inc., a wholly owned subsidiary, to perform stevedoring and terminal services for its fleet. With increasing passenger traffic to Hawaiʻi, Matson built a world-class luxury liner, the Malolo, in 1927. At the time, Malolo was the fastest ship in the Pacific, cruising at 22 knots (41 km/h). Its success led to the building of the luxury liners Mariposa, Monterey and Lurline between 1930 and 1932. Matson's famed "white ships" were instrumental in the development of tourism in Hawaii. In addition, beginning in 1927, with the construction of the Royal Hawaiian Hotel, Matson's Waikiki hotels provided tourists with luxury accommodations both ashore and afloat. To generate excitement and allure for Hawaii as a world-class tourist destination, Matson developed an ambitious and enduring advertising campaign that involved the creative efforts of famous photographers such as Edward Steichen and Anton Bruehl. In addition, Matson commissioned artists to design memorable keepsake menus for the voyages, as well as during their stay at the Royal Hawaiian. During this period, Matson built a luxurious headquarters at 215 Market Street in San Francisco; notably, it featured an observation tower and cupola at the northern corner of the building that enabled company executives to see its ships coming through the Golden Gate. The company later sold the building to Pacific Gas and Electric Company, whose General Office was next door at 245 Market. PG&E has incorporated the former Matson building into its General Office complex, keeping Matson-specific details such as elevator doors with detailed maps of Hawaii on them.
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Wikipedia