Mars (chocolate bar)
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| Alternative names | Mars | ||||||
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| Course | Snack | ||||||
| Place of origin | Slough, Berkshire, England, United Kingdom | ||||||
| Region or state | Worldwide | ||||||
| Created by | Forrest Mars | ||||||
| Invented | 1932 | ||||||
| Ingredients generally used | Chocolate | ||||||
| 228 kcal | |||||||
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| Other information | www |
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| Protein | 2.2 g |
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| Fat | 8.5 g |
| Carbohydrate | 35.3 g |
Mars is a British chocolate bar. It was first manufactured in 1932 in England, and was advertised to the trade as being made with Cadbury's chocolate couverture.
In the United States, a different confection bore the Mars bar name.
In 1932, Forrest Mars, son of American candy maker Frank C. Mars, rented a factory in Slough and with a staff of twelve people, began manufacturing a chocolate bar consisting of nougat and caramel covered in milk chocolate, modelled after his father's Milky Way bar, which was already popular in the US. The bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering.
In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance. Its price also increased. The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. The slogan "Pleasure you can't measure" was intended to appeal more to women and youths.
Various sizes are made (sizes as of 2008): miniature bars called "Fun Size" (19.7 g) and "Snack Time" (36.5 g) (both sold in multiple packs); a larger multi-pack size of 54 g; the regular sized single 58 g bar and a "king-size" 84 g bar which has since been replaced by "Mars Duo" (85 g) – a pack that contains 2 smaller bars of 42.5 g each instead of 1 large one. The regular 58 g single bar contains 260 calories.
In the second half of 2008, Mars UK reduced the weight of regular bars from 62.5 g to 58 g. Although the reduction in size was not publicised at the time, Mars claimed the change was designed to help tackle the obesity crisis in the UK. The company later confirmed that the real reason for the change was rising costs. In 2013, the "standard" Mars bar was further reduced to 51 g.
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Wikipedia