Milky Way (chocolate bar)
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| Product type | Confectionery |
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| Owner | Mars, Incorporated |
| Introduced | 1923 |
| Website | http://www.milkywaybar.com |
| Nutritional value per 2.05 oz., 58.12 g (1 bar) | |
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57 g
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| Sugars | 21 g |
| Dietary fiber | 1 g |
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11 g
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| Saturated | 19 g |
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1 g
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| Percentages are roughly approximated using US recommendations for adults. Source: USDA Nutrient Database |
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The Milky Way bar is a chocolate-covered candy bar manufactured and distributed by the Mars confectionery company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and sold as the Mars bar everywhere else. The global Milky Way is a different chocolate candy bar similar to the American 3 Musketeers (chocolate bar).
The Milky Way bar was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste were taken from a famed malted milk drink (milkshake) of the day, which was in turn named after the Earth’s galaxy.
On March 10, 1925, the Milky Way trademark was registered in the U.S., claiming a first-use date of 1922. In 1924, the Milky Way bar was introduced nationally and sold $800,000 that year. The chocolate for the chocolate coating was supplied by Hershey's.
By 1926 it came out in two flavors, chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each for a nickel. In June 1932, the Milky Way bar was sold as a two piece bar, but just four years later, in 1936, the chocolate and vanilla were separated. The vanilla version, with a dark chocolate coating, was called "Forever Yours" and it was produced until 1979. In 1989, Forever Yours was reintroduced and renamed "Milky Way Dark," and later "Milky Way Midnight".
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