The phrase "Malaysian Malaysia" was originally used in the early 1960s as the rallying motto of the Malaysian Solidarity Council, a confederation of political parties formed to oppose Article 153 of the Constitution of Malaysia. This article specifically provides special quotas for the Malay and other indigenous peoples of Malaysia in admission to the public service, awarding of public scholarships, admission to public education institutions and the awarding of trade licences. It also authorises the government to create Malay monopolies in particular trades. The given reason for this affirmative action was carried out because the Malays and other aborigins were discriminated against employment during over 100 years of British colonial rule. Prior to the British and Dutch colonisation, Indonesia and Malaysia were under one empire, Srivijaya. British colonised Malaysia from 1824 to 1957 after the Anglo-Dutch Treaty of 1824. During these years, the British refused to employ Malay Indonesians and Malaysians preferring to employ only Chinese and Indians. The British adopted a similar policy in their other colonies, bringing large numbers of Indians to Fiji, British Guiana (now Guyana), Uganda, and Trinidad and Tobago, rather than employ the indigenous population.
Critics have called such affirmative action for the Malays to be racial discrimination against other Malaysian citizens, with the goal of creating ketuanan Melayu (Malay supremacy). "Malaysian Malaysia" is not a mere tautology because it distinguishes between nationality and ethnic classification. The complaint was that Malaysia was not being "Malaysian" by discriminating against non-Malay Malaysians, and was rather being a "Malay Malaysia".