Magners Cider

Bulmers Irish Cider, branded as Magners Irish Cider outside the Republic of Ireland, is a brand of cider produced in County Tipperary in Ireland by the C&C Group. The product range includes the cider varieties: Original, Light, Pear and Berry. The cider was originally produced as "Bulmers" and continues to be sold under that name in the Republic of Ireland, although the product is no longer owned by H. P. Bulmer; it is sold as Magners in Northern Ireland.

Commercial cider production was started in Clonmel, South Tipperary, in the then Irish Free State, in 1935 by local man William Magner. Magner bought the orchard from Mr Phelan from Clonmel. Magner quickly established a successful cider brewery on the site of Thomas Murphy's brewery in Dowd's Lane, Clonmel. In 1937, English cider-makers H. P. Bulmer purchased a 50% share in the business, using their expertise to greatly increase production. After the war, in 1946, Bulmer's purchased the remaining 50%, changing the name to Bulmer's Ltd Clonmel. H.P. Bulmer maintained international rights to the Bulmer's trade mark, so that any exports were carried out via the parent company rather than directly exported from Ireland.

In the 1960s, H. P. Bulmer produced a "Champagne perry" product in direct competition with Babycham, owned by Showerings Ltd of Shepton Mallet. Showerings challenged this in court, and H.P. Bulmer lost the case. In 1964, they were forced to sell Bulmer's Clonmel to Guinness and Allied Breweries, parent company of Showerings. The company name was changed to Showerings (Ireland) Ltd.

Soon after, the company moved its main processing operations to a new complex at Annerville, five kilometres east of Clonmel, which was opened in 1965 by the then Taoiseach, Seán Lemass. Today the Bulmers/Magners arm of C&C Group employs more than 470 people and is a substantial part of the economic infrastructure of Clonmel.

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