Magic 89.9
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| City | Mandaluyong City |
|---|---|
| Broadcast area |
Mega Manila, surrounding areas Worldwide (online) |
| Branding | Magic 89.9 |
| Slogan | "Today's Best Music" |
| Frequency | 89.9 MHz |
| First air date | February 14, 1986 |
| Format | Top 40 (CHR) |
| Power | 25,000 watts |
| ERP | 75,000 watts |
| Callsign meaning | DW The Magic or Today's Best Music |
| Owner | Quest Broadcasting Inc. |
| Sister stations | Jam 88.3, Wave 891, 99.5 Play FM, 103.5 K-Lite |
| Webcast |
Listen Live via Audio Listen Live via USTREAM |
| Website | magic899 |
DWTM (89.9 FM), known as Magic 89.9, is a 24-hour Top 40 (CHR) radio station licensed to Mandaluyong City. It is owned and operated by Quest Broadcasting Incorporated in the Philippines. The station's studios and transmitter are located at Unit 907, 9th floor of Paragon Plaza, EDSA corner Reliance Street, Mandaluyong City.
The station began regular operations on February 14, 1986, broadcasting from the Philippine Communications Center building (PHILCOMCEN) in Pasig City, starting with a 10 on-air crew led by Bernie Buenaseda, known on-air as "Burning Bernie". It became a witness to history unfolding before the Filipinos as the station was also started 11 days before the late Corazon "Cory" Aquino became president and 7 months exactly before ABS-CBN was reopened. The Classic DJs during that period inclusive of Bernie, were the Fab 10; Little David, Joe D'Mango, Sgt. Pepper, The Gaucho, Paul Reno, Ken Fortun, Rockin' Robin (eventually becoming Rockin' V), Michael Vincent and Johnny Gizmo.
Between 1988 to 1989, the station started broadcasting 24 hours a day, which turned out to be a huge success. "The Battle of the Radios" during that era, was supported by a wide variety of spoofs and gimmicks not to mention sidekicks, (no computers, no hard drives but just a bunch of wires and switches,) which made broadcasting ultra-creative as compared to that done with the digital technology of today.
Magic 89.9 became the first home of "Love Notes" that started in 1988, which was initially conceptualized as a gimmick. The 15 minute counseling program hosted by Joe D'Mango became an instant hit with office workers every Friday morning. Love Notes is also aired on ABC-5 from 1992 to 1996 and became a movie that produced by VIVA Films with the same title in 1995, It transferred to its sister station Wave 89.1 in 2001.
On November 29, 1999, Magic 89.9 transferred its studios from PHILCOMCEN Building in Pasig City to the Paragon Plaza Building in Mandaluyong City to share facilities with sister stations 99.5 RT (now 99.5 Play FM) and 103.5 K-Lite, Mellow Touch 94.7 (now Mellow 947), DWBL 1242 and DWSS 1494.
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