Mackey Saturday
| Mackey Saturday | |
|---|---|
Saturday in 2016
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| Born | 1985 (age 31–32) Chico, CA |
| Residence | Brooklyn, NY |
| Nationality | American |
| Alma mater | University of Northern Colorado (BFA, 2007) |
| Occupation | Owner, Mackey Saturday (2008-16) Principal, Chermayeff & Geismar & Haviv (2016-present) |
| Years active | 2007-present |
| Spouse(s) | Trisha Saturday |
| Website | mackeysaturday.com |
Mackey Saturday (born 1985) is an American designer and typographer whose work includes logos for Instagram, Oculus and Luxe. He is a principal at New York City design firm Chermayeff & Geismar & Haviv.
Saturday was born in Chico, California. He attended Kelly Walsh High School in Casper, Wyoming, and studied design at the University of Northern Colorado in Greeley, Colorado.
After first discussing a potential redesign of Instagram's logo with Instagram co-founder Kevin Systrom in 2011, Saturday began work on the redesign the following year. While he was in the middle of working on the design, Facebook acquired Instagram for $1 billion. Saturday redrew the app's previous Billabong webfont by hand to create a cleaner, more elegant and fluid design. His subtle redesign maintained the style of the original while cleaning up the script-style font. It was noted in particular for making the "I" look more like an I, as it formerly resembled a J or a g. Saturday's intent was to create a logotype that would stand the test of time, like Kellogg's, Campbell's and Coca-Cola. The new logo was released in May 2013 alongside the app's new photo tagging feature.
Saturday worked with fellow designers Cory Schmitz and Nicolaus Taylor to create a sleek, minimalist new logo for virtual reality company Oculus, following its 2014 acquisition by Facebook. They dropped the eye design of the previous logo in favor of a sideways O shaped like the company's headsets. The logotype was updated as well, with a rounded look to complement the new logo.
Saturday created the logo for on-demand parking service Luxe. The new, simpler look was launched in July 2015. He also designed the logo for technology company Hello.
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Wikipedia