Chermayeff & Geismar & Haviv

Chermayeff & Geismar & Haviv (formerly Chermayeff & Geismar) is a New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm Insurance, and many others. Ivan Chermayeff and Thomas Geismar were awarded the AIGA Medal in 1979.

In 2006, designer Sagi Haviv became the third partner at the firm. In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv. Designer Mackey Saturday joined the firm as a principal in 2016. In 2008, Haviv, Chermayeff and Geismar released a new identity for the Library of Congress, and in 2009 redesigned the logo of the fashion brand Armani Exchange. In recent years, the firm created identities for the Kennedy Center Honors; Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International, the Women's Tennis Association, Harvard University Press, State Farm Insurance, Grupo Imagen TV (Mexico), Armani Exchange, and other major institutions.