MYX

Myx
One of the logo variant of Myx.
Launched	November 20, 2000; 16 years ago (2000-11-20)
Owned by	ABS-CBN Cable Channels (ABS-CBN Corporation)
Picture format	480i (SDTV)
Slogan	"Your choice. Your music."
Country	Philippines
Language	English (primary) Filipino (secondary)
Broadcast area	Nationwide
Headquarters	ABS-CBN Broadcasting Center, Diliman, Quezon City
Sister channel(s)	Cinema One, Hero, Jeepney TV, Lifestyle, Tag
Website	www.myxph.com

Myx (pronounced as IPA:/ˈmɪks/; stylized as myx) is a Filipino cable television network based in Quezon City. It is targeted to youth audiences with music videos as its primary content, a strategy reminiscent of the early days of MTV. It was introduced on free-to air television through the now-defunct television network Studio 23 in 2000. Some of the programs of Myx was shown on Studio 23 during early morning, afternoon and late evening blocks. In 2002, Myx was launched as a stand-alone 24-hour music channel on cable. On February 28, 2007, an American counterpart was created to cater the Asian-American community in United States. Myx is notable for showing the lyrics as the music video plays. This strategy was adapted from karaoke, a popular past-time in Asia. Since 2006, Myx gives the annual Myx Music Awards for the most influential personalities in the Philippine music industry.

Myx was first aired on November 20, 2000 on ABS-CBN's sister television network, Studio 23. It was intended to be the replacement of MTV Philippines. It aired on Studio 23 during daytime, as a block-timer.

On February 14, 2002, ABS-CBN merged Myx on Channel 23 with then top-rating music cable channel, VID-OK. After the merger, Myx retained its name. However, it carried the format of VID-OK (which plays music videos with lyrics). At first, viewers of both predecessors were cold regarding the said change. However, Myx was able to gain significant audience compared to the channel's main competitors. Since then, Myx became the number one music channel in the Philippines.