MTV Czech
| MTV Czech Republic MTV Česká republika |
|
|---|---|
 |
|
| Launched |
November 29, 2009 (Re-launch January 1, 2014) |
| Closed | December 31, 2013 |
| Owned by | CME |
| Picture format | 576i (SDTV 16:9) |
| Slogan |
MTV jsi Ty! (MTV is You!) Máš To V Sobě! (It's in you!) Já jsem MTV! (I am MTV!) |
| Headquarters | Prague, Czech Republic |
| Sister channel(s) |
TV Nova Other MTV channels Nova Cinema Nova Sport TV Fanda TV Smíchov TV Telka |
| Website | www.mtv.cz |
November 29, 2009
MTV jsi Ty! (MTV is You!)
Máš To V Sobě! (It's in you!)
MTV Czech Republic was a 24-hour music and entertainment television channel which serves the Czech Republic and Slovakia. The channel launched on 29 November 2009 under a licensing agreement between MTV Networks Europe, a subsidiary of MTV Networks, owned by the current Viacom from its split of the old Viacom in 2005 and CME, the owner of TV Nova.
The channel features local advertising and sponsorship opportunities, along with subtitled or dubbed programming in the Czech language. The channel uses a similar on-air identity as other MTV channels in Europe and around the world, although it also produces some idents and graphics of its own and has won several awards. It is also one of the few widescreen MTV channels in the world.
MTV Czech broadcasts weekly on average over 100 hours of pure music content, including various blocks, making it the only MTV channel in the world to do so, alongside MTV Adria. The most music on MTV Czech is played on Saturday's, from noon (12:05 PM) till Sunday morning (09:35 AM). That is 21 hours straight of pure music content, which basically respects and reflects the original concept of MTV - a 24-hour TV channel dedicated only to music.
MTV Czech mostly plays current music videos or videos from the past few years, although occasionally it airs older videos from the early 2000s and mid to late 1990s. The oldest music videos to air on the network are "Imagine" by John Lennon and "Like a Virgin" by Madonna. Unlike most of the other music channels from MTV Networks around the world, MTV Czech usually plays music videos uncut and in full length.
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