MTV Adria

MTV (Adria)
Launched	September 1, 2005
Owned by	Viacom International Media Networks Europe
Country	Bosnia and Herzegovina Croatia Macedonia Montenegro Serbia Slovenia
Replaced	MTV Europe

MTV Adria is a localized version of the music and entertainment channel MTV Europe, customized for the Balkan countries that used to be constituent parts of Yugoslavia. It serves the following countries: Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia.

Ever since its launch, MTV Adria has carried a much higher amount of music programming in its schedule compared to most of its sister channels across Europe, preserving MTV Europe's original format. The channel's schedule also includes some locally produced content and a number of non-music productions sourced from MTV US, MTV Networks Europe and MTV Networks International.

A wide spectrum of musical genres is covered through a large number of specialist music shows and videographies airing on a daily or weekly basis. At present, music video-based shows airing regularly on the channel include:

Most local productions so far have been music-focused.

The channel currently carries the following international acquisitions in its schedule:

Throughout its first years on air, MTV Adria used to produce a large number of VJ-led music shows, which were eventually discontinued in 2008, as the VJ concept began to be gradually phased out of MTV Networks International's global strategy. At present, occasional hosted shows are still being produced locally, although regular VJ-based shows are no longer scheduled on the channel. Local VJs and hosts who have appeared on MTV Adria over the years include:

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