MSLGROUP
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| Industry | communications, marketing, public relations |
|---|---|
| Founded | Paris (2009) |
| Headquarters | Paris, France |
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Area served
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Worldwide |
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Key people
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Guillaume Herbette, CEO |
|
Number of employees
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3,000 |
| Parent | Publicis Groupe |
| Website | www.mslgroup.com |
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee (thus, the "MSL" in the name).
MSLGROUP offers the following services: public relations, financial communications, experiential marketing, live event management, healthcare communications, public affairs, reputation management and social media marketing.
Public relations analyst firm The Holmes Report ranks MSLGROUP as tied for fifth largest PR conglomerate in the world, by revenue. MSLGROUP has over 110 offices in 36 countries, and employs more than 3,000 people (as of December 2016).
In 1980, MS&L was acquired by the Benton & Bowles, Inc. ad agency, who ended up merging with the Leo Burnett ad agency before the entire group was bought by France's Publicis Groupe, to form the world's fourth largest communications company.
In October 2010, MSLGROUP acquired 20:20, an Indian public relations firm specializing in technology and social media. In November, it acquired Eastwei Relations, now integrated into MSL China. In December, Publicis Groupe announced a majority stake in Brazilian PR agency Andreoli MS&L to align under MSLGROUP.
In 2011, MSLGROUP made four acquisitions: Taiwan-based Interactive Communications Ltd (ICL), Genedigi Group, technology PR agency Schwartz Communications, and Ciszewski, Poland's largest independent public relations agency.
In 2012, MSLGROUP acquired two marketing firms: King Harvests and Luminous Experiential. In July, CNC Communications became part of MSLGROUP after Publicis Groupe acquired it.
In August 2013, Brazilian digital and social media marketing agency Espalhe joined MSLGROUP when Publicis Groupe acquired a majority stake in it.
In January 2014, Publicis Groupe acquired 100% stake in Washington D.C. based Qorvis Communications to become a part of MSLGROUP. In June, Publicis Consultants MARC joined MSLGROUP, the agency operates under the name Publicis Consultants MSLGROUP, as part of Publicis Groupe Sofia – the Bulgarian unit of Publicis Groupe. In July, Publicis Groupe acquired UK based sustainability firm Salterbaxter, the agency operates as Salterbaxter MSLGROUP. In September, Romanian PR agency, The Practice joined MSLGROUP. The agency now operates under the name MSLGROUP The Practice. In October, LiveCOM Slovenia joined MSLGROUP to operate under the name LiveCOM MSLGROUP, as part of Publicis Groupe Slovenia. In November, Capital MSL and Communications Networking Consulting (CNC) two communications consultancies within the MSLGROUP network merged. The new entity retained the CNC name and began operations on 1 January 2015.
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