Lubov Azria
| Lubov Azria | |
|---|---|
 |
|
| Born |
November 8, 1967 Kiev, Ukraine |
| Nationality | Ukrainian |
| Education | Fashion Institute of Design and Merchandising |
| Occupation | Fashion designer |
| Spouse(s) | Max Azria |
| Website | Official website |
| Labels |
BCBG Max Azria |
BCBG Max Azria
BCBG Max Azria Runway
Hervé Léger by Max Azria
Lubov Azria (born November 8, 1967) is an American fashion designer. Azria is the Chief Creative Officer of BCBG Max Azria Group, a global fashion house with over 20 brands.
Lubov Azria was born on November 8, 1967, in Kiev, Ukraine. Growing up as an only child, Azria studied ballet from an early age and eventually trained with the renowned Bolshoi Ballet youth division.
In 1980 her parents relocated to San Antonio, Texas, United States, where Azria further explored her passion for the arts. In 1986 Azria moved to Los Angeles, California, where she obtained a degree from the Fashion Institute of Design & Merchandising.
Azria joined BCBG Max Azria Group in 1991 after a mutual friend referred her to the company's founder, and her future husband, Max Azria. As chief creative officer, Azria leads the company's design team and oversees marketing and merchandising for the group's more than 20 labels, which include the core brand BCBG Max Azria and the high fashion labels BCBG Max Azria Runway, Hervé Léger and Max Azria. Of her close working relationship with her husband, Azria explains, "We're a great combo. Max is the visionary, and I'm more detail-oriented. It creates the perfect balance."
Azria is often called the muse of BCBG Max Azria Group, being the design inspiration for her husband and even insisting on fitting the pants on herself. She defines style as "grace, confidence and effortlessness," and describes her personal style as "independent, free and chic."
In 2006 Azria and her husband debuted the collection Max Azria, and BCBG Max Azria, in two shows during New York Fashion Week. In February 2008, the couple added the brand Hervé Léger by Max Azria to their lineup, marking the first time in history that an American designer produced three different fashion shows during one New York Fashion Week. After each show, Azria, typically dressed in one of the collection's looks, joins her husband on the runway to address the audience.
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