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Loveppears

Loveppears
Ayumi Hamasaki shown topless from the upper waist up, looking into the camera, with flowing brown hair covering her chest.
Studio album by Ayumi Hamasaki
Released November 10, 1999 (1999-11-10)
Recorded January–October 1999;
Prime Sound Studio, Studio Sound Dali, Onkio Haus (Tokyo, Japan); Soundtrack Studios (New York City, New York)
Genre Dance
Length 70:47 (Disc 1)
34:06 (Disc 2)
Label
Producer Max Matsuura
Ayumi Hamasaki chronology
A Song for ××
(1999)
Loveppears
(1999)
Duty
(2000)
Singles from Loveppears
  1. "Whatever"
    Released: February 10, 1999
  2. "Love (Destiny)"
    Released: April 14, 1999
  3. "To Be"
    Released: May 12, 1999
  4. "Boys & Girls"
    Released: July 14, 1999
  5. "A"
    Released: August 11, 1999
  6. "Appears"
    Released: November 10, 1999
  7. "Kanariya"
    Released: December 8, 1999
  8. "Fly High"
    Released: February 9, 2000

Loveppears is the second studio album by Japanese recording artist Ayumi Hamasaki. It was released in Japan, Hong Kong and China on November 10, 1999 through Avex Trax and the China Record Corporation, and distributed worldwide on April 10, 2001 by Avex Entertainment Inc. It was entirely written by Hamasaki herself, while the production was handled by Japanese musician Max Matsuura. Musically, Loveppears is a dance album and lyrically focuses on themes of love, frustration of life, loneliness, and individualism.

Upon its release, Loveppears received favorable reviews from music critics. Many of those highlighted the singles as some of her best work, and complimented the transition from Hamasaki's previous pop rock-inspired music to dance. Commercially, the album was a success in Japan, reaching the top of the Oricon Albums Chart and eventually sold over 2.3 million units there, making it the 40th best selling album in that region. It was certified twice Million by the Recording Industry Association of Japan (RIAJ) for physical shipments of two million units, and is Hamasaki's third highest selling album based on Oricon Style's database.

To promote the album, Hamasaki released 11 singles. One of the singles, "Love (Destiny)", became her first single to top the Oricon Singles Chart, other singles were able to reach the top ten). "Boys & Girls" and the extended play A sold over one million units, a first for Hamasaki. Majority of the album's material were promoted through Japanese commercials, which later became a staple for Hamasaki's future work, and some songs appeared on various remix albums conducted by Hamasaki. She performed most of the songs on her 2000 Japan concert tour.

After the success of Hamasaki's January 1999 studio album A Song for ××, she began writing songs for her next studio album. However, her record label Avex Trax decided to release a remix album titled Ayu-mi-x. The record marked the beginning of the incorporation of music elements outside of her pop rock sound, including trance, house and electronic music. This transition into mainstream dance music made Hamasaki recruit new composers and producers for the then-upcoming studio album, including Japanese dance band HΛL, Do As Infinity member and composer Dai Nagao, and Kazuhito Kikuchi, amongst others.


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