Los Premios MTV Latinoamérica | |
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Awarded for | Best in music |
Presented by | MTV |
First awarded | 2002 |
Last awarded | 2009 |
Premios MTV Latinoamérica (previously known as MTV Video Music Awards Latinoamérica or VMALA's) was the Latin American version of the Video Music Awards. They were established in 2002 to celebrate the top music videos of the year in Latin America and the world. They are presented annually and broadcast live on MTV Networks Latin America. Until 2004, all the VMALAs were held in Miami. The 2005 edition was the first one planned to be held outside the United States, but the show was cancelled (see below). The 2006 VMALAs (Premios MTV Latinoamérica) were held in Mexico City, and therefore were the first ones to actually be celebrated in Latin America. In 2010 the awards were cancelled.
The statues given to winners of the award are called "Lenguas" because the statue is of a tongue. This is because, according to MTV, "the tongue (Spanish language) is what brings all Latin America together as a whole".
Created in 2002, the VMALAs were held in the Jackie Gleason Theatre in Miami Beach, Florida until 2004. In 2005 the awards were to be held Wednesday, October 19 at the Xcaret Park's Great Tlachco Theater in Playa del Carmen (close to Cancún), Quintana Roo, Mexico, for the first time in a different location since their creation. However, due to the approach of Hurricane Wilma towards the Mexican Riviera Maya, the show was moved from October 20 to the 19th, but it was eventually postponed. The date was then moved again, this time to December 22. A couple of months later, MTV decided that it was not feasible to have the show on the aforementioned scheduled date. Instead, the awards were given out on a 1/2 hour special where the winners received their awards after having practical jokes played on them (a la Punk'd). Would-be hosts Molotov hosted this special and played live on a public concert in Playa del Carmen. Another special aired that same day with some of the winners performing. Miranda! played from their studio in Argentina. Two songs from Juanes's concert in Buenos Aires were also filmed by MTV for this special, and Panda and Reik also performed from MTV's studios in Mexico City. Another half-hour special was broadcast that day showing how the show was supposed to happen and the reaction of the artists and MTV's workers after they found out about its cancellation. The 2005 edition would have included performances by Shakira, Sean Paul, My Chemical Romance, Foo Fighters, Ricky Martin, Simple Plan, Miranda!, Babasónicos, Belinda, and Good Charlotte.