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Lori Greiner

Lori Greiner
Lori Greiner.png
Born (1969-12-09) December 9, 1969 (age 47)
Chicago, Illinois, U.S.
Residence Chicago, Illinois, U.S.
Philadelphia, Pennsylvania, U.S.
Other names The Queen of QVC
Alma mater Loyola University Chicago (B.A., Communications)
Occupation Inventor, entrepreneur, television personality, author, investor
Website lorigreiner.com

Lori Greiner (born December 9, 1969) is an American inventor, entrepreneur, and television personality. She is best known as a cast member of the reality TV show Shark Tank and has been called "The Queen of QVC". She has also appeared on its spin-off, Beyond the Tank. Since 1998, she has had a program on QVC called Clever & Unique Creations Show. She is also president and founder of the Chicago-based company For Your Ease Only, Inc., which she established in 1996 and which does product development and marketing. She has helped launch more than 400 products and holds 120 U.S. and foreign patents.

Greiner grew up on the Near North Side, Chicago, the second daughter of a real estate developer father and a psychologist mother. Her parents divorced when she was nine years old. She majored in Communications, focusing on journalism, television, and film at Loyola University Chicago, and worked for the Chicago Tribune while attending university. She was briefly a playwright and also sold her own jewelry on the side.

Greiner created an intricate box that organized earrings which she later patented. Using borrowed money, she created a sample product which was picked up by J.C. Penney before the holiday season. Eighteen months later the earring product reportedly "made her rich."

In 2012, Greiner joined the US TV series Shark Tank and has been called "the warm-blooded shark". In 2014, her investment in Scrub Daddy, a company which produces a texture changing household sponge (the material is stiff in cold water but soft when warm), was noted as a great success. On July 30, 2014, she sold more than 2 million of the sponges on QVC (in one day alone).

As of April 30, 2016, Scrub Daddy still reigns as “the biggest success story in Shark Tank history” with sales over $75 million and a growing product line sold in a myriad of stores.

Other investments by Lori Greiner in the top 18 Shark Tank deals, as of April 30, 2016, include Squatty Potty, Readerest, Paint Brush Cover, Hold Your Haunches, Drop Stop, FiberFix, Simply Fit Board, and Screenmend.


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