Lorenzo Servitje Sendra, commonly known as Lorenzo Servitje, (November 20, 1918 – February 3, 2017) was a Mexican accountant, businessman magnate, and philanthropist who co-founded Grupo Bimbo, the world's largest bakery company, in 1945 with a group of four business partners, including Jaime Jorba, Jaime Sendra, Alfonso Velasco and José T. Mata. Servitje is credited with expanding Bimbo from a small, Mexican baking company into a multinational conglomerate that has acquired several more than 100 domestic and international brands, including Thomas', Entenmann's, Stroehmann, Oroweat and Freihofer's. Servitje served as Bimbo's president from 1945 to 1981 and remained chairman of its board of directors until 1994.
Servitje was born in Mexico City on November 20, 1918. His father, a baker by profession, had immigrated to Mexico from Catalonia in Spain.
Servitje co-founded Bimbo in 1945 with just ten delivery vans and thirty-eight employees. By 2017, Bimbo now owns 100 brands in 22 countries. The company reported $10.7 billion in sales in 2015.
Lorenzo Servitje died in Mexico City on February 3, 2017, at the age of 98. He was predeceased by his wife, Carmen Montull, who died in 2002, and survived by eight children, 24 grandchildren and 48 great-grandchildren. His son, Daniel Servitje Montull, is currently the Chairman and CEO of Grupo Bimbo.
Dignitaries in attendance at Servitje's funeral included Mexican President Enrique Peña Nieto, chairman of Grupo Carso Carlos Slim, and billionaire businessman Alberto Baillères.