Entenmann's
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| Subsidiary | |
| Industry | Packaged foods |
| Founded | 1898 |
| Products | Baked goods |
| Parent | Bimbo Bakeries USA |
| Website | www |
Entenmann's is a company that manufactures baked goods and delivers them to supermarkets and other retailers for sale to the public. The company offers dessert cakes, donuts, cookies, loaf cakes, pies, cereal bars, muffins, Danish pastries, crumb cakes, and buns amongst other baked goods. In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal.
Today, over 100 different items carry the Entenmann's brand. The brand is currently owned by Bimbo Bakeries USA.
Entenmann's is a company that is over 100 years old and originated in New York City. William Entenmann learned the trade of baking from his father in Stuttgart, Germany, and used his acquired skills to work in a bakery in the US, eventually opening his own bakery in 1898 on Rogers Avenue in Brooklyn. Later, William moved his bakery to Bay Shore, Long Island. Home-delivery was a substantial part of the bakery that William owned, eventually turning into 30 home delivery routes by the time his son, William Jr, took over the bakery. While William Jr headed the bakery, it flourished; Frank Sinatra was a weekly customer.
William Jr died in 1951, leaving the bakery to his wife Martha and their sons, Robert, Charles, and William. The family decided to phase out bread, to focus on pastries and cakes, and to start supplying grocery stores as opposed to home delivering. In 1959 the Entenmann family invented the "see-through" cake box that is used by many today. In 1961, the business grew, with new bakeries and factories in Bay Shore, New Jersey, and Connecticut.
Plans to expand nationally stalled in 1970. Entenmann's Bakery, with the assistance of new product consultants at Calle & Company reformulated from heavier New England style baked goods into lighter offerings more suitable for hotter, more humid test markets such as Miami and Atlanta. Entenmann's successful national expansion quickly followed suit. In 1972, Entenmann's started to sell chocolate chip cookies, and has since sold more than 620 million cookies. Since its first opening in 1898, Entenmann's has been selling "all butter loaf cake" and sold more than 700 million to date.
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Wikipedia