"Lip & Hip" | ||||
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Single by Hyuna | ||||
Released | December 4, 2017 | |||
Format |
Digital download CD |
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Genre | K-pop | |||
Length | 3:29 | |||
Label |
Cube Entertainment LOEN Entertainment |
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Songwriter(s) |
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Producer(s) |
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Hyuna singles chronology | ||||
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Music video | ||||
"Lip & Hip" on YouTube |
"Lip & Hip" is a song recorded by South Korean singer and rapper Hyuna. It was released as a digital single by Cube Entertainment on December 4, 2017, and distributed by LOEN Entertainment.
"Lip & Hip" was written by Hyuna, Scott, Big Sancho and Son Young-jin, and produced by the latter two. It was described by Billboard as a dance track that features prominent EDM and hip-hop beats to "relay the rapper’s impish tone while the chorus is driven by a clapping beat beneath HyunA's singing".
On November 21, Cube revealed that the singer would be releasing a new song on December 4, adding that music programs appearances were still in discussion. On November 27, the rapper revealed through a V Live, that the song was a thanks to her fans on her 10th anniversary since debut. She also revealed that the music style and fashion would be different from her song "Babe", released a few months prior. A few days later, promotional pictures were released, captioning the song as a "ThanX Single". On November 29, it was reported that the singer will be attending the 2017 Melon Music Awards and that she will be performing her new song, two days prior to the official release.
The song was released through several music portals on December 4, 2017, including MelOn in South Korea and iTunes worldwide.
A music video teaser was released on December 1. The official music video was released in conjunction the song on December 4. It was described by Billboard as "one of the most suggestive clips out of K-pop in some time, as the soloist takes ownership of female passion through a subtle coming-of-age narrative".
The rapper premiered the song at the 2017 Melon Music Awards on December 2, 2017, two days prior to the official release.
Music shows promotions started on KBS's Music Bank on December 8. It continued on MBC's Show! Music Core on December 9 and SBS's Inkigayo on December 10.