Melon (online music service)
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Screenshot
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Screenshot of Melon's new interface, launched on August 2016
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Type of site
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OMS |
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| Available in | Korean |
| Owner |
LOEN Entertainment, Inc. (A subsidiary of Kakao Corp.) |
| Slogan(s) |
Music in every moment, Melon (음악이 필요한 순간, 멜론) |
| Website | www |
| Alexa rank |
As of January 2017 4,335 (Global)124 (South Korea) |
| Commercial | Yes |
| Registration | required, for South Koreans only |
| Users | 2.3 million (in South Korea alone, as of November 2013) |
| Launched | November 2004 |
Melon (Hangul: 멜론; RR: Mellon) is a South Korean online music store.
Introduced in November 2004, Melon was developed by SK Telecom. In 2009, LOEN Entertainment (owned by SKT by the time being, now owned by Kakao) became the company-in-charge of Melon.
Melon allows users to download or stream music over the internet, such as on mobile phones. The music can be played on mobile phones, digital audio players, portable media players and digital cameras. Users can also create their own ring tones.
The name Melon is actually an acronym of the phrase melody on.
As of August 2016, Melon's latest version is the Melon 4.0.
The program to download and install the Melon service is available.
Users can enjoy features such as language and images on the desired song or album, SNS sharing, music listening, music video playback and download, mobile phone music transfer, and iTunes integration.
Melon is currently available on iOS, Android, and Windows Mobile.
The Melon mobile application allows unlimited streaming and limited downloads available and albums to share with friends and can recommend services.
Melon has garnered recognitions, for example:
In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia. In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom, followinng the SK Telecom's divestment from all MelOn businesses, thus made MelOn Indonesia become Indonesian company.
In 2009, actress Kang So-ra endorsed Melon through CFs. Boom Boom Pow by The Black Eyed Peas was used as BGM.
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