Liberty Radio
| Frequency | SES Astra 2F at 28.2° East 12.581 GHz Vertical SR: 22000 FEC: 5/6 Service ID: 55373 Audio PID: 2325 |
|---|---|
| First air date | 3 July 1995 as Viva 963 |
| Format | Easy Listening, R'n'B, Classical, pop, and religious |
| Website | www.libertyradio.co.uk |
Liberty Radio is a UK radio broadcaster and company based in London, England that, as of 2013[update], is transmitted free to air from the Astra 2F satellite at 28.2° East to most of Europe, and on the Internet, but not on analog or DAB terrestrial radio. The station is also available to subscribers to BSkyB on the Sky EPG at LCN 186. The company started as Viva 963, broadcasting on terrestrial radio, predominantly for women, and was later renamed. It lost its terrestrial broadcasting licence in 2002 after being acquired by the Universal Church of the Kingdom of God (UCKG); the broadcasting slot was taken over by Buzz Asia, with different content.
The station started on 3 July 1995 as Viva 963, a service of talk and pop aimed at women devised by public relations consultant Lynne Franks. It broadcast on 963 kHz on medium wave from a transmitter at Lea Bridge Road, Leyton. A second transmitter, broadcasting on 972 kHz, was later added at Glade Lane, Southall, Middlesex.
In May 1996 the station was sold to Mohammed Al Fayed, owner of Harrods and chairman of Fulham Football Club, who renamed the station Liberty Radio. For a time it broadcast commentaries of Fulham FC's home and away football games.
Presenters before UCKG ownership:
In 2000 Al Fayed sold the station to the Universal Church of the Kingdom of God (UCKG);
UCKG were not allowed to change the format to religious programming, but did broadcast programmes linked to their UCKG Help Centres in the evenings. In February 2001 Ofcom issued a "Yellow Card" to Liberty Radio over religious content and giving undue prominence to its owners, the UCKG, breaching two rules of the Advertising and Sponsorship Code. Changes were made as a result.
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