Li-Ning
Li-Ning logo
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| Traded as | : 2331 |
| Industry | Sportswear and Sports Equipment |
| Founded | 1990 |
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Area served
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Worldwide |
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Key people
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Li Ning (Founder and Chairman) Terence Tsang (CFO) |
| Products | Athletic shoes, apparel, sports equipment, accessories |
| Revenue |
 US$1.11 billion (FY 2012) |
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US$318.8 million (FY 2012) |
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| Website | www |
| Li-Ning Co., Ltd. | |||||||
| Traditional Chinese | 李寧有限公司 | ||||||
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| Simplified Chinese | 李宁有限公司 | ||||||
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| Transcriptions | |
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| Standard Mandarin | |
| Hanyu Pinyin | Li-Níng Yǒuxiàn Gōngsī |
Li-Ning Company Limited is a Chinese company which makes athletic shoes and sporting goods. The company endorses a number of athletes and teams, both in China and around the world.
The company was founded in 1990 by Li Ning, a former Chinese Olympic gymnast. As of 2015, Li Ning remains the Chairman of the company's Board of Directors. In 2005, Li-Ning created a joint-venture with French sports apparel company, AIGLE, giving Li-Ning the exclusive right to be the sole distributor of AIGLE's products in China for 50 years. In 2006, Li-Ning posted revenues of US$418 million, and total profits of about US$39 million. As of March 2007, there were 4,297 Li-Ning retail stores. The company directly owns some of the retail stores while others are franchised.
In January 2010, Li-Ning opened its U.S. headquarters and flagship store in Portland, Oregon. In 2010, as part of the 'Revitalization' of the brand, Li-Ning released a new logo and the new slogan "让改变发生" "Ràng Gǎibiàn Fāshēng" in Chinese, translated to "Make The Change" in English. In January 2011, Li-Ning entered into a partnership with Chicago-based Acquity Group to expand its U.S. distribution and brand awareness.
In April 2012, Li-Ning was awarded the highest distinction of "Outstanding Contribution to Quality Standardization Award" in knitwear division at the Third National Textile Standardization Technical Committee's inaugural meeting held in Zhuhai, Guangdong. In September 2012, Li-Ning signed into a partnership with NBA player Dwyane Wade.
In 2013, The Group recorded revenue of RMB2,906 million, which represents a decrease of 24.6% year-on-year, due to near-term focus on sell-in reductions, inventory clearance, and reducing the number of stores. The Group projected a net net loss of up to 820 million yuan ($13.19 million USD) for 2014, the third straight year where it was unprofitable.
Li-Ning produces shoes and sportswear, largely for the Chinese market. The company has seen explosive growth in shoe sales in the past several years. Li-Ning's major shoe lines include the "Flying Armor" series of basketball shoes and "Flying Feather" running shoes. According to the company's website, their hallmark product is the "Li-Ning Bow."
The company also has a smaller sports marketing and branding operation.
In March 2006, The Li-Ning 001 Limited Edition shoe was available. This is the first time a Chinese sports brand made a limited edition sneaker for sale.
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Wikipedia