Leisurama

Leisurama was a line of inexpensive prefabricated houses which were available for purchase through Macy's department stores in the United States in the mid-1960s. The precursor to the final design was shown at the 1959 American National Exhibition in Moscow, which provoked the noted Kitchen Debate between Vice President Richard M. Nixon and Soviet Premier Nikita Khrushchev.

Over 200 Leisurama houses are part of the Culloden Point vacation home development in Montauk, New York, which was constructed between 1963 and 1965 and was subject of a 2005 documentary, titled Leisurama, broadcast by PBS. Some of the Leisurama homes were exhibited at the 1964 New York World's Fair,Lauderhill, Florida is another location which features numerous Leisurama houses.

In 1959, Andrew Geller, vice president of the Housing and Home Components department at Loewy/Snaith, supervised the design for the exhibition, the "Typical American House," built at the American National Exhibition in Moscow in 1959. The exhibition home largely replicated a home previously built at 398 Townline Road in Commack, New York, which had been originally designed by Stanley H. Klein for a Long Island-based firm, All-State Properties – later known as Sadkin enterprises – headed by developer Herbert Sadkin. To accommodate visitors to the exhibition, Sadkin hired Loewy's office to modify Klein's floor plan. Geller supervised the work, which "split" the house, creating a way for large numbers of visitors to tour the small house and giving rise to its nickname, Splitnik, a pun on the Soviet satellite Sputnik.

During the exhibition, on July 24, 1959, Vice President Richard Nixon and Soviet Premier Nikita Khrushchev engaged in what became known as the Kitchen Debate — an informal debate over the relative merits of capitalism and Communism, with Khrushchev avowing Americans could not afford the luxury represented by the "Typical American House".Tass, the Soviet news agency said: "There is no more truth in showing this as the typical home of the American worker than, say, in showing the Taj Mahal as the typical home of a Bombay textile worker."

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