Leader Price
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| Société anonyme | |
| Industry | Retail |
| Founded | 1989 |
| Founder | Jean Baud |
| Headquarters | Gretz-Armainvilliers, France |
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Area served
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Key people
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Jean-Charles Naouri (CEO) |
| Products |
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| Parent | Groupe Casino |
| Website | leaderprice |
Leader Price (French pronunciation: [lidɛʁ pʁajs]; full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.
In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.
In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.
In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.
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Wikipedia