Laverda
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| Subsidiary | |
| Founded | 1873 |
| Headquarters | Breganze, Italy |
| Products | motorcycles |
| Parent | Piaggio & Co. SpA |
| Website | www.laverda.com |
Laverda (Moto Laverda S.A.S. – Dottore Francesco Laverda e fratelli) was an Italian manufacturer of high performance motorcycles. The motorcycles in their day gained a reputation for being robust and innovative.
The Laverda brand was absorbed by Piaggio when, in 2004, Piaggio absorbed Aprilia. Piaggio has elected to quietly close all activities related to the Laverda brand and has publicly stated that they would be willing to sell the rights to the brand if an investor should appear. As of 2015, Laverda.com no longer redirects to Aprilia's website. Currently, laverda.com shows the history of company between 1873 and 2004.
The roots of the Laverda Motorcycle company go back to 1873, when Pietro Laverda (1845-1930) decided to start an agricultural engines enterprise – Laverda S.p.A. – in the small rural village of Breganze in Vicenza province (North-East of Italy).
Almost exactly three quarters of a century later, with a spirit of enterprise and feeling the need to improve the situation of an economically underdeveloped region which had suffered badly from two world wars, in October 1949, Pietro's grandson Francesco founded Moto Laverda S.A.S. – Dottore Francesco Laverda e fratelli.
Assisted by Luciano Zen, and after hours of running the normal agricultural business, Francesco had started in 1947 to design a small motorcycle. Word has it, that some engine parts were cast in Francesco's kitchen, confirming that at least initially, the project was not regarded as a serious business proposition. What most likely started as an evening pastime garage project of two technical enthusiasts was to become one of the most successful motorcycles in history. A simple four stroke 75 cc bike with girder forks and a fully enclosed drive chain.
However, the little bike showed promise and so on October 13, 1949, the statutes of Moto Laverda were officially submitted to the Chamber of Commerce of Vicenza. Over the next several years, Laverda became well known for building small capacity machines of high quality, durability and relative innovation for the time. To prove this, right from the beginning they modified their bikes in order to race them in distance and endurance events like the Milan-Taranto, the Giro d'Italia and the Cavalcata delle Dolomiti. In 1951 upon their first entry in the Milan-Taranto, the 75 cc Laverdas finished 4th, 5th, 6th and 10th in their class, racing against renowned marques like Ducati, Moto Guzzi, Alpino, Verga, Cimatti, Navarra, Ardito, Capriolo and Ceccato. Inspired by these results, and after once again improving their bikes, Laverda entered 20 bikes the following year in the 15th running of the Milan-Taranto in 1952. In this race which covered a distance of 1410 km they took the first five places. The winner was Nino Castellani, L. Marchi came second and F. Diolio came third. In total they had 16 bikes amongst the first 20 of the classification. Laverda motorcycles thus became a firm favorite among racing clubmen due to their record for reliable performance.
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Wikipedia