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Laverda (harvesters)

Laverda
Subsidiary
Industry Automotive industry
Founded 1873
Founder Pietro Laverda
Headquarters Breganze, Italy
Number of locations
1 plant
Area served
Worldwide
Products Combine harvesters
Parent AGCO
Website www.laverdaworld.com/en/home
Footnotes / references

Laverda is a manufacturer of combine harvesters and hay equipment, based in Breganze, Italy. It was founded in 1873 by Pietro Laverda to produce farming implements in the Province of Vicenza. 1956 was the year the first self-propelled Laverda combine, the M 60, was manufactured. Laverda formed a partnership with Fiat in 1981, and would be a part of that company for some 20 years.

The Morra family's holding company, ARGO SpA, bought Laverda in 2000 as Fiat was merging its New Holland Agriculture group with Case IH to form CNH Global. In 2007, ARGO sold 50% of the Laverda business to AGCO, the remaining 50% of the joint venture was eventually sold in 2011 and the Breganze plant became AGCO's European center of excellence for harvesting.

1873 Pietro Laverda established “Ditta Pietro Laverda”, the first craftsman’s workshop that produced farming implements, wine-making machines and bell-tower clocks in S.Giorgio di Perlena, in the Province of Vicenza.

1905 Having moved to Breganze, to the place that was to remain the headquarters for more than seventy years, the company took on an industrial character with over 100 employees. The production catered to the needs of agriculture that was just becoming aware of mechanization: manual threshing machines, straw cutters, grain fans, wine presses, corn shellers, etc.

1919 At the end of the First World War and with the arms industry phase having been brought to a close, activities were fully resumed with the collaboration of Pietro Laverda’s sons, Giovanni and Antonio. New models were introduced amongst which the first patented hydraulic press.

1930 The young grandsons of the founder, Pietro Jr and G.Battista took over from Pietro Laverda Sr at the company’s helm.


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