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Lancia

Lancia Automobiles S.p.A.
Formerly called
Lancia & C. Fabbrica Automobili
Società per azioni
Industry Automotive
Founded 29 November 1906
Founder Vincenzo Lancia
Headquarters Turin, Italy
Key people
John Elkann (President)
Saad Chehab (CEO of Lancia and Chrysler brand)
Antonella Bruno (CEO of Lancia since 23 April 2013)
Products Cars
Production output
67,059 (2016)
Owner Fiat Chrysler Automobiles
Parent FCA Italy
Website lancia.com

Lancia (Italian pronunciation: [ˈlantʃa]) is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia as Lancia & C.. It became part of the Fiat Group in 1969; the current company, Lancia Automobiles S.p.A., was established in 2007.

The company has a strong rally heritage and is noted for using letters of the Greek alphabet for its model names.

Lancia vehicles are no longer sold outside of Italy, and comprise only the Ypsilon supermini range, as Fiat CEO Sergio Marchionne foreshadowed in January 2014.

Lancia & C. Fabbrica Automobili was founded on 29 November 1906 in Turin by Fiat racing drivers, Vincenzo Lancia (1881-1937) and his friend, Claudio Fogolin (1872-1945). The first car manufactured by Lancia was the "Tipo 51" or "12 HP" (later called "Alfa"), which remained in production from 1907 to 1908. It had a small four-cylinder engine with a power output of 28 hp.

In 1910 Lancia components were exported to the United States where they were assembled and sold as SGV's by the SGV Company. In 1915, Lancia also manufactured its first truck, the Jota that continued as a dedicated series. In 1937, Vincenzo died of a heart attack and both his wife, Adele Miglietti Lancia, and his son, Gianni Lancia, took over control of the company. They persuaded Vittorio Jano to join as an engineer. Jano had already made a name for himself by designing various Alfa Romeo models, including some of its most successful race cars ever such as the 6C, P2 and P3.


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