privately held company | |
Industry | Restaurant |
Founded | Cincinnati, Ohio, U.S. (1954 ) |
Founder | Buddy LaRosa |
Headquarters | Cincinnati, Ohio, U.S. |
Number of locations
|
65 stores (2014) 67 stores (2015) |
Area served
|
Greater Cincinnati, Greater Dayton |
Key people
|
Donald "Buddy" LaRosa (Founder, Chairman Emeritus) Michael LaRosa (CEO Mark LaRosa President, Chief Culinary Officer), T.D. Hughes (Chairman of the Board) |
Products | Pizza, pasta, other Italian-American cuisine (over 40 items) |
Revenue | US$132,400,000 (2007) |
Website | larosas.com |
65 stores (2014)
LaRosa's Pizzeria is a chain of pizzerias serving neighborhoods throughout the Cincinnati, Greater Dayton, central Ohio, Northern Kentucky, Southeast Indiana and central Tennessee areas. It was founded in 1954 by Donald "Buddy" LaRosa, along with partners Richard "Muzzie" Minella, Mike Soldano and Frank "Head" Serraino. Originally called Papa Gino's, LaRosa later bought out his partners, and changed the name to LaRosa's.
In addition to serving guests in its pizzerias, LaRosa's is also the exclusive pizza served at the Kings Island and Coney Island amusement parks, the Cincinnati Zoo and Botanical Garden, Riverbend Music Center, the EJ Nutter Center at Wright State University, Paul Brown Stadium (home of the Cincinnati Bengals) and Great American Ballpark (home of the Cincinnati Reds).
Beginning with just one location on Boudinot Avenue in the Westwood area of Cincinnati, the family and franchise owners now operate more than 60 pizzerias, with total annual sales of over $130 million.
In 1991, LaRosa's invested heavily in the implementation and marketing of a single number call distribution center for delivery and carry out orders. Its phone number is prominently featured in advertising. LaRosa's is very popular in Greater Cincinnati, exceeding Domino's, Donatos Pizza, Pizza Hut and Papa John's in consumer reported purchase frequency.